1. Brand Audit
2. Story & Script
3. Design Direction
4. Competitor Insights
it is a commodity.”
– Donald Trump
Everything flows downstream from brand.
Your campaigns, your packaging, your sales strategy, even the way your team talks about the business. It all starts at the source. If the brand is strong, everything else has a better chance of working. If it’s weak, every campaign is just running uphill in flip-flops.